The growth consultancy
Dough is a consultancy focused on B2B sales and marketing alignment, based on the desire to generate demand for your organisation through the lens of putting the customer experience first, via tailored content, marketing automation and data. The way we believe this can be achieved in the best possible, holistic way is through the method of Demand Generation.
Demand Generation is a method that, quite simply, generates demand for your brand by creating awareness of and interest in a company’s product/service, with the use of technology at the core. This type of marketing strategy covers every part of the B2B buyer’s cycle, from stranger to repeat customer.
Your TeamWith everyone on board with the final destination, it makes arriving there a lot easier and the journey more enjoyable, as we’ll have “buy-in” from each key player. This is the best launch pad for achieving growth as it’s usually the main reason for stagnation.
Your TechBy understanding where everything is and for what purpose, it’s important to understand what you need, what you can remove and what can be replaced through a MarTech lens, which will reduce spend and increase productivity.
Because, when you combine these elements (and get them right) – growth accelerates.
Dough has implemented such strategies for business leaders across EU and APAC, from ScaleUps to Enterprise, with the aim of proving marketing ROI while saving said companies millions in the process.
- marketers on how they can deliver better qualified leads to their sales teams, in volume;
- sales teams on how they can market themselves earlier in the prospect’s decision-making process;
- on the business’ direction overall, in setting a team-growth mindset, so that investors feel more confident in the trajectory of the organisation.
By working with Dough you can expect these sweet victories: